CMR US Appoints New Managing Director

Asif Rashid has been appointed as the new managing director of control instrumentation and electrical engineering specialist, CMR U.S.

His appointment comes as the company moves ahead in the North American market to meet the increasing demand for more sophisticated instrumentation for natural gas applications and changes in diesel emission regulations.

Investment is also being made in equipping the workforce with the skills required to meet the demands of emerging engine technologies and reciprocating machinery.

Prior to his U.S. move, Rashid was the managing director of CMR CPC in France, where as a member of the senior management team in France, he oversaw improvements in the global supply chain organisation as well as managing all purchasing and logistical operations.

He has also held various senior roles at General Motors, Delphi, SPX and Kennametal Inc.


Asif Rashid has extensive experience in the automotive and engine control industry with roles in sales and marketing, product development and operations, and has lived and worked in India, Turkey and France. He holds a Bachelors in Mechanical Engineering, a Masters in Industrial Engineering and a Masters in Manufacturing Engineering.